Product marketing for those who intend to
lead markets
Strategic product marketing consulting for companies who can't afford second place. We offer proven frameworks, messaging and strategies that create market leaders.
Let’s Talk Results
Trusted by the best companies on the planet
STRATEGIC SERVICES FOR MARKET SUCCESS
From strategy through execution, we provide the critical services needed for market dominance.
Go-to-market Strategy
A comprehensive go-to-market strategy that positions your product for market leadership. We deliver actionable frameworks for positioning, competitive differentiations, segmentation and pricing that create clear market advantages.
Positioning & Messaging
Clear, compelling positioning and messaging that separates you from the competition. We create the strategic narrative, value proposition, and messaging frameworks that make complex products easy to understand and impossible to ignore.
Launch Plan & Execution
Comprehensive launch planning that ensures your product succeeds from day one. We create and execute detailed launch strategies covering every critical milestone, from internal readiness through market impact.
Sales Enablement & Materials
Strategic sales enablement that turns your sales team into market experts. We create the tools, content, and training materials that make complex products easy to sell and help close bigger deals faster.
WHY MARKET LEADERS TRUST OUR APPROACH
Twenty years of experience turning sophisticated technology into category-leading products.
Track Record
Over 50 successful product launches, with experience spanning from early-stage startups to the Fortune 50.
Over 50 successful product launches, with experience spanning from early-stage startups to the Fortune 50.
Market Impact
Over $250M in revenue impact through successful product launches and go-to-market strategies.
Over $250M in revenue impact through successful product launches and go-to-market strategies.
Industry Expertise
Deep expertise across SaaS, AI, MarTech, eCommerce, HealthTech, and FinTech.
Deep expertise across SaaS, AI, MarTech, eCommerce, HealthTech, and FinTech.
MEET GREG AND REY - SEASONED EXPERTS
At Product Pair, you work directly with the founders.
Greg Blackman
Product Marketing Strategist & Co-founder
Greg is a strategic product marketing leader with over 20 years of experience transforming complex technology products into market leaders. Having driven success across MarTech, AdTech, Data, AI and SaaS software markets, he brings deep expertise in positioning, go-to-market strategy, and sales enablement that turns sophisticated products into clear market winners. Greg holds an MBA from Boston University and has a proven track record of turning great products into category leaders through clear positioning, strategic messaging, and effective sales enablement programs.
Reyhaneh Blackman
AI Specialist & Co-founder
Rey is a seasoned AI specialist with a Computer Science Masters Degree from the University of Pennsylvania and a Masters of Public Administration degree from Columbia University. Rey specializes in integrating AI solutions into product marketing strategies to deliver data-driven insights and personalized customer experiences. Her expertise in predictive analytics, machine learning and generative AI, empowers brands to leverage cutting-edge technology to meet their business goals. Rey’s passion lies in using data to create smarter, more effective marketing strategies that drive measurable results.
MARKET LEADERSHIP IN ACTION
They’ve done it. You can too.
From startups to the Fortune 50, world-leading teams use Product Pair to execute their vision and achieve their goals.
Marketplace
Upwork
Challenge:
Upwork needed a more comprehensive understanding of its diverse user base to drive engagement and personalize marketplace interactions.
Solution:
Product Pair conducted a strategic analysis to assess Upwork’s data needs, identifying the advantages of implementing a CDP.
Key Findings:
•
Optimizing Upwork’s Customer Data Platform (CDP) generated a cost savings of $9M.
•
Advanced customer segmentation enhanced targeted engagement.
•
Increased engagement through tailored marketplace experiences.
eCommerce
Endeavor
Challenge:
Endeavor struggled with inconsistent data across its 20 subsidiaries, which hindered audience engagement, ticket sales and a cohesive experience for its diverse customer base.
Solution:
Product Pair developed a comprehensive CX strategy that aligned messaging across all digital touch points.
Key Findings:
•
Optimized ticket sales, resulting in $12M in revenue within 45 days.
•
Targeted messaging and visuals per persona improved sales.
•
Created a personalized brand experience that resonated across all customer touch points.
SaaS
Linklive.ai
Challenge:
After being acquired by a private equity firm, LinkLive needed a strategic GTM plan to differentiate its offering and effectively communicate its unique value proposition.
Solution:
Product Pair crafted a data-driven GTM strategy and developed a product messaging frame and key selling points, to highlight new AI features.
Key Findings:
•
Enhanced positioning improved product differentiation in a competitive market.
•
Clear messaging and competitive insights drove stronger conversion rates.
•
A complete company rebrand.
Health Tech
Workit Health
Challenge:
Workit Health wanted to deepen patient engagement and increase platform usage, but lacked a structured approach to personalize interactions.
Solution:
Product Pair implemented an AI-powered customer journey mapping strategy to personalize patient interactions at each touchpoint.
Key Findings:
•
AI-driven segmentation enabled tailored interactions that met patient needs.
•
Enhanced personalization across the journey improved user trust.
•
Increased platform retention through a cohesive CX.
TESTIMONIALS
See what market leaders say about our strategic approach to
impactful results.
Product Pair’s expertise in data integration sets them apart. They’re an invaluable partner to Mixpanel and any organization looking to capture the value of their data.
Ian Cruz
Head of Partner Growth
Rey is the most thoughtful domain expert I have ever come across. Her knowledge and ability to navigate the space is truly exceptional.
Banafsheh Fathieh
Co-Founder and General Partner, Faction
Greg’s ability to convey incredibly complex concepts in simple language is a rare skill set in short supply.
Author Name
Strategist, The Weather Channel/IBM
A fantastic resource. Greg was extremely responsive, very easy to work with and helped us accelerate our knowledge. He is very professional in his approach and able to work with people at various levels. He also worked around our schedules and was very flexible.
Andrew Turner
Director of MarTech & Growth, Upwork
I enjoy the straight to the point style which is refreshing.
Author Name
Director Ads, Zynga
Greg’s a problem solver plain and simple. I appreciate the honest, casual and professional demeanor.
Max Gideon
Enterprise Tech Platforms, Oracle
PARTNERSHIP LEVELS
Choose the partnership level that aligns with your goals.
1-month minimum contract length.
10 hours/week
Essential Strategy Package
Idea for clients seeking foundational product marketing strategy and positioning to establish a clear market presence.
Strategic positioning statement and compelling value proposition.
Basic competitive analysis and overview of the compeitive landscape.
Create or update one core sales document.
Provide a high-level GTM framework, covering main goals and key audiences.
Develop a basic persona outline for primary target audiences.
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20 hours/week
Comprehensive Growth Package
Best for clients looking to develop in-depth positioning, targeted sales materials, and a comprehensive GTM strategy.
Conduct messaging workshops to refine positioning for multiple segments.
Detailed competitive landscape analysis with strengths, weaknesses, and positioning insights.
Develop a full suite of sales materials to use with prospects.
Detailed GTM strategy.
Build in-depth personas with buyer insights, challenges and motivators.
Develop and track KPIs to measure the impact of product marketing efforts.
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Most Popular
20+ hours/week
Full-service Impact Package
Perfect for clients aiming for a fully integrated product marketing plan, complete multi-channel strategy and execution.
Build a full messaging framework and brand story for consistent use across all marketing and sales materials.
Perform a detailed market and competitive analysis with actionable insights.
Develop a full suite of customizable sales assets, including pitch decks, product sheets, case studies and objection-handling.
In-depth training to empower your team with the skills and insights to close deals confidently and consistently.
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FREQUENTLY ASKED QUESTIONS
Here’s what clients often ask us.
What types of companies do you typically work with?
We partner with ambitious technology companies who have guilt sophisticated products and need to win in competitive markets. Our experience spans growth-stage through enterprise companies, particularly in AI, SaaS, MarTech, HealthTech and FinTech.
Will we work directly with Greg and Rey on our project?
Yes, every client works directly with our co-founders, Greg and Rey, ensuring you have access to senior expertise at every stage of the project.
Do you handle the full execution of marketing campaigns?
No, we focus on product marketing strategy and sales enablement rather than campaign execution. Our work is centered on positioning, messaging, and providing strategic guidance to set your marketing efforts up for success.
How quickly can we expect results?
Results vary depending on the scope, but clients typically see clarity in positioning and enhanced sales materials within the first month. Long-term impact on growth and engagement will align with your product marketing strategy milestones.
What makes your approach different?
Our approach combines proven frameworks with deep market expertise to transform great products into category leaders. We bring twenty years of experience leading successful product launches in competitive markets, with a track record of driving $250M in revenue impact.
Turn great products into market leaders.
Schedule a consultation to defined your product's journey from great technology to market leader.
Book a Consultation